On Monday and Tuesday of this week, I was honored to join thousands from across the world to participate in Escalate Live. For those who are unaware of what Escalate Live is, Escalate Live is a photography conference about bringing your vision into reality. It’s meant to inspire and equip you to uniquely define and grow your creative business. Top experts in the photography industry will give you an under-the-hood view into their real-life experience and actively advise on how to tackle your business hurdles. This conference is for anyone who is ready to change how they approach their photography business.
Escalate Live 2010 had eight inspiring speakers all bringing their personal experiences to the table and sharing them with everyone.These eight speakers are: Dane Sanders, Becker, Jasmine Star, Julieanne Kost, Jerry Ghionis, Jessica Claire, David Jay and Jeremy Cowart. Each and everyone had something to offer to help you become a better person at running your photography business.
Dane Sanders: Kicked the whole event off with a speech on collaboration. When Dane talks about collaboration what he is referring to is that fact that photographers “should be for each other” or “being for each other”. Another key note in Dane presentation is that there are many benefits to photographers coming together in a community and sharing their ideas, techniques, and collaborating with one another.
Becker: Talked about the ABC’s of Success: Attitude, Branding, and Connecting. Becker motivated people to have a better attitude and shared a bit on power of a positive attitude. One of Becker’s keynotes is that a photographers attitude can make or break a client. If you go into a shoot with a positive attitude that client is more likely to refer you and remember you. Becker also explains all the hype around “branding” and what branding really is about. Branding is all about feelings. Good, bad or indifferent. Becker’s goal for everyone is to connect with your clients and other vendors and provide a positive experience for everyone.
Jasmine Star: Talked about the power of social media and how she uses it to her advantage. She also shared examples of how other companies are using social media to gain presence. An example she used was “Pink” by Victoria Secrets facebook page and how the two girls who maintain that page are real. One of J* most important points in her presentation is to be yourself. She stressed this over and over again.
Julieanne Kost: closed day one talking about Adobe Photoshop CS5. She talked about how there are two versions of bridge which she called “little bridge” and “big bridge”. She also noted that Bridge is now part of Photoshop again instead of being its own application like is was back in CS3/4. She also talked about the new content aware fill, which is absolutely amazing and she talked about the new Adobe Camera Raw 2010 and compared it with the older 2009 version. When she was talking about Lightroom 3 and how CS5 uses the same Raw Engine, I was hoping she would have dropped a release date, but teased us all and said “it will be out soon”.
Jerry Ghionis: Kicked off day two. (I missed most of Jerry’s speech because I had an important final project that I needed to get completed. From the last bits that I got, Jerry is a great speaker, and has the ability to inspire others.) Jerry flew all the way from Australia to partake in Escalate Live.
Jessica Claire: She laid it all out on the line and was real. She was direct, honest and even went beyond and shared some of her not so great images to prove a point. It doesn’t matter what you as the photographer wants, what matters is what the client wants. It’s okay to shoot some images for yourself, but ask the client what they want and connect with them.
David Jay: What an amazing speech. DJ brought everything together and put it in simple terms for everyone. Collaboration and Attitude will get you everywhere.
Jemery Cowart: Ended Escalate Live. Jeremy told some stories, shared some techniques and shared the importants of Vision. He also shared that photography is always a learning experience and that a photographer must always be willing to learn. He was honest and authentic in his speech. He’s a commercial photographer from Nashville and his work is amazing. You have to check out his Voice of Haiti project and his Help Portrait project this coming December. I have been following Jeremy and Help Portrait months before he really pushed the concept, and last December Help Portrait was a huge success.
Sorry if day two sounded a little bland. I was only listening to Escalate Live this day while I worked on finals.
If you missed the conference and would like to watch it, it will be available through a video on demand service in just a couple of weeks. The low resolution rough cut will be available June 7th and the HD fully edited version will be available June 7th. Sign up here: http://escalatelive.com/vod/
